E-Commerce, Online Store & D-Commerce
In E-Commerce, your sales channels are the most important interfaces to your customers. Optimization of user experience, integration, data, and processes are therefore business-critical!
What is your goal?
Your E-Commerce Store
Your online store allows you to sell 24/7. If your online store is at the top of your business model, it is important that you treat it accordingly.
Updates, Optimizations, Great Product Photos, Captivating Product Descriptions, and Integration with your Business Processes.
Everything has to be right here to be successful. As a guideline, find a reason why people should order from you and not from Amazon or your competitors.
More Potential Customers in Your Online Store
More Visitors to Your Online Store
So want more visitors to your online store? In principle, quite simple!
Basically, you have two options here:
- Buy Traffic (Performance Marketing)
- Earn Traffic (Content Marketing)
With content that loads quickly and offers real added value, you’ll put yourself at the top of search results.
You strengthen your brand through an improved user experience. This way, visitors and customers like to come back to you.
More on the Topic:
Great content that loads quickly and offers real value will bring you more traffic!
Schedule content marketing firmly into a task list.
Bastian Hammer
Conversion Rate – How to Turn Visitors into Customers
Your site is fast, up-to-date, looks good and you fascinate your visitors with your content and see a monthly increase in your traffic?
Great, now make sure these visitors want to stay in touch with you – both passively as newsletter recipients and actively via inquiries and exchanges.
Increase your Conversion rate. Read more in the CRO Hub.
Moving/Migrating to Another Store System
E-Commerce Store Migration
There are usually several reasons why you want to migrate with your online store.
Step 1: Evaluation
You have one or more reasons why you want to migrate with your store. List these reasons carefully. Ask questions like:
- How did it not go well so far?
- What are your goals that you want to achieve with your store?
- What requirements do you have for your future store system?
- Can the new store system fulfill your strategic goals?
Step 2: Migration
Migrating your store, to another server or store system is complex.
To reduce problems, it is best to create a plan. Well prepared, the online store move will go as planned.
Read more about the topic in my article: 23 Critical Actions for Your Online Store Migration.
Step 3: Exploit New Opportunities
They have reached certain limits before migration.
Now, with your new system, new opportunities and processes exist. Take full advantage of the possibilities and integrate this approach into your processes.
Inventory management, shipping, customer service, content marketing, and product development are just a few examples that can benefit from your new store technology.
Integration of your Store System with other Software
Integration and Optimization of your Online Store
A classic example of integration with the online store is inventory management. Especially if you sell via multiple channels, manual inventory management is difficult.
A simple solution is, for example, to designate one store as the leading system and to handle warehouse management via the integrated functions in this store.
Another option is external systems such as shipping solutions that access your orders through all channels anyway for generating shipping labels. Many systems also offer warehouse management, you can use this to keep the management of your warehouse under control.
If all of this is no longer enough and you need specialized functionality and customization to your own business processes, it may be time for an Enterprise Resource Planning (ERP) System.
Customer service can also be integrated very well with the store. Examples here include FAQ on the product pages to reduce customer service inquiries and the automatic sending of installation videos via Marketing Automation Software, for example.